Clear scope. You own the code. Every commitment in writing.
What we build
Web apps, internal tools & native iOS
Multi-user apps, portals & dashboards
Internal tools that replace fragile spreadsheets
Native iOS apps and focused MVPs
The gap
When the tool you need doesn’t exist yet
Some problems can’t be solved by another subscription. When the software doesn’t exist or doesn’t fit, we design and build it: scoped to a real outcome, engineered to last, and owned by you.
Off-the-shelf doesn’t fit
You’re bending your process around the software instead of the other way around, or paying for ten tools that still don’t talk to each other.
A spreadsheet is your software
A critical workflow lives in a fragile spreadsheet only one person fully understands. It breaks quietly, and it doesn’t scale.
Your customers expect an app
You need a real mobile experience, but agencies quote a generic template or won’t touch native development at all.
An idea with no path to v1
You have a product idea but no technical team to scope it, build it, and ship something real users can actually try.
What we build
Software that earns its place
Built by senior engineers, scoped to a real outcome, and documented to be handed off. You own the code and the IP. There is no proprietary platform you can’t leave.
Custom web apps & dashboards
Multi-user applications, client portals, and internal dashboards built on a modern, maintainable stack you can grow into.
Internal tools & automations
Replace fragile spreadsheets and manual handoffs with tools your team actually trusts, connected to the systems you already use.
Native iOS apps
Real Swift and SwiftUI apps: offline-capable and App Store-ready, not a website wrapped in an app shell.
MVPs & new products
Scope, design, and ship a focused v1 you can put in front of real users, with a clear path to iterate from there.
The partnership
Built in onboarding. Run every month after.
One 15-minute fit call. Scope in writing within 1–2 business days. Live in weeks, tracked on the Atlas platform.
What the onboarding build covers
Technical discovery, architecture, and a written scope
A focused v1: web app, internal tool, or native iOS
Core integrations: auth, payments, CRM, data
Testing, deployment, and documentation. You own the code and the IP
How the partnership runs it
Monitoring, reliability, and security updates every month
Projects committed and delivered every quarter at Owned
A roadmap planned with you, tracked on the Atlas platform
Larger builds scoped as projects and priced in writing
As a client, you work directly with senior engineers. There are no account managers or outsourced support. Every commitment is tracked in writing: response times, actions, health reports.
Partnership from $1,995/mo. Every build is priced in writing on the fit call.
Yes. We build native iOS apps in Swift and SwiftUI, not wrapped websites. We ship offline-capable, App Store-ready apps. Android is evaluated case by case depending on your audience.
What do you build on?
Modern, maintainable, and boring on purpose: TypeScript, Next.js, and Postgres for web apps; Swift/SwiftUI for iOS; Python where data or machine learning is involved. You end up with a stack a future engineer can pick up.
Do we own the code?
Yes. You own the source code and the IP. No lock-in, no proprietary platform you cannot leave.
Can you build an MVP for a new product idea?
That is a core focus. We scope a focused v1, build it, and help you get it in front of real users without the overhead of hiring an engineering team first.
How is this different from a website?
A website presents your business; software runs it. If users log in, data changes, or real workflows happen, that is software. For marketing sites, see Custom Websites instead.
Do you do AI or data work?
Yes. We have built AI features (vision, chat, copilots) and data and forecasting pipelines into production software. We scope it to a real outcome, not a demo.
What does custom software cost?
Every build is priced in writing on the fit call, after a short discovery so the price reflects real scope. You decide with eyes open before committing to a build.
How do we get started?
Book a 15-minute fit call. If it is a fit, the scope is in writing within 1–2 business days, before any work begins.
Get started
Have something only custom can solve?
Tell us what you’re trying to build or fix. Partnership from $1,995/mo. Every build is priced in writing on the fit call.